UAL: LCC MA Service Design

Lead by: Dr Malé Luján Escalante, Valeska N. Mangel

In collaboration with:

Gemma Lannon
Founding Director of Treo House: Sustainability Collective London

Vicky Card
Creative Engagement Librarian for Lewisham Libraries

Mariana Middents
Events Programmer for Calico Libraries

29 students from UAL: MA Service Design were the first to kick-off the international brief, working across 7 teams. Teams were working across the 3 contexts: Treo House, Catford Library (Lewisham) and Manor House Library (Calico). Students developed context-specific tools for community engagement informed by LOVE.

The Challenge accumulated in a one-day event or workshop where each team tested and embodied their tools. Students were encouraged to reflect on their own collaboration within their team, as well as across teams and with their stakeholders and communities, particularly how LOVE affects, organises, informs, transforms their co-design practices.


Student Projects

Team 1: Magic at the Manor
Project Team: Rucha Ghage, Saee Mahjan, Srishti Madan, Tsz Ching Chan

Step into the historic Manor House Library and discover the quiet magic hidden within its shelves. Magic at the Manor invites visitors into a creative journey where words become experiences and reading transforms into relations. Through two interactive activities, guests are invited to slow down, create, and reflect.

At Craft Your Magic, visitors turn meaningful words into collages to make personalised bookmarks using craft materials. Creating a small keepsake, they can keep or exchange with another participant, exploring how creative practice connects with others and sustains community connections. At the Shrine of Wishes, a quieter reflective space, participants respond to a poem and hang a ribbon on a shared branch, embodying and sharing intentions. As the day moves on, the wishes grow and expand the collective energy.

Together, these moments transform a space into something lived, shared, and deeply personal, a reminder that words can carry memory, connection, and a little bit of magic.

Download Tool [PDF Team1]


Team 2: Words of Fortune
Project Team: Hibiki Nagaoka, Petrina Gana, Riccardo Nembrini, Yoyo, Zain Megdad

Words of Fortune is a participatory tool that transforms reading into a shared ritual of reflection and connection. Set at the local library, it invites students and young adults to engage with books, and with one another, through the exchange of meaningful quotes, reimagined as fortunes passed across time.

The project unfolds through two elements: a tactile Fortune Box filled with sealed quotes, and a Cabinet of Curiosities featuring carefully selected books marked with passages to discover. Participants begin by choosing a symbol and naming a wish. In return, they receive a random “fortune” or a quote drawn from literature. They are then invited to explore the cabinet, find a passage that resonates, and contribute their own fortune back into the box.

 In doing so, Words of Fortune creates a quiet, reflective space within the library that sustains self-expression, nurtures curiosity, and reactivates reading as a collective, living experience.

Download Tool [PDF Team2]


Team 3: A Cup of Chance
Project Team: Adib Ahamed, Chuan Hsu, Smriti, Rashi Jaiswal

Kettle is on: slow down, there is always time for stories and a cuppa.

A Cup of Chance is an engagement tool that invites reluctant readers and passersby into the world of stories, using warmth and play. lt intrigues via lottery, hooks through nostalgia and embodies pause through a multi-sensory ritual. Rooted in care, consent and everyday ethics, it gently offers a small moment of pause. Visitors spin the lottery tumbler to receive a tea bag with a QR-tag. The tag links to a short, intimate audio glimpse of an Old English classic.

Download Tool [PDF Team3]


Team 4: The Table of Origins
Project Team: Odelia Vaz, Maitreyi M, Haerin Lee, Yessika L

‘The Table of Origins’ is a performative, multi-sensory (non-eatable) “dinner” in which each course is a natural element: soil, water, air, and fire. Each course invites participants to pause, get in touch with their senses, and reflect on the living systems that sustain life.

Participants engage their senses, share reflections with others at the table, and gather in conversation about how care, responsibility, and interdependence shape both natural environments and human connections.

By translating natural systems into a sensory experience, the table transforms abstract concepts of sustainability and love into embodied awareness and collective dialogue.

Download Tool [PDF Team4]


Team 5: Building Worlds
Project Team: Jiayi Tina Zhang, Riya Kamdar, Shenyue Jian, Yuan Tao

Building Worlds is a hands-on activity that facilities a space for collective Utopian Imagination. Set in the year 2050, participants in teams are invited to use creative materials, such as clay, cards, objects, and maps to build a shared vision of how their world might function, adapt, and sustain. Guided by prompts including missions, abilities, and values of love, participants explore how ecosystems might navigate environmental and social complexities.

Rather than simply discussing the future, participants physically shape it through storytelling, drawing, and making. In just under an hour, the activity opens a space for creativity, reflection, and collective imagination. Suitable for classrooms, workshops, and community gatherings, Building Worlds, thus, encourages people from different backgrounds to come together, explore futures, and ask an essential question: What kind of world do we want to build together?

Download Tool [PDF Team5]


Team 6: From me to Future Me
Project Team: Eeshanee Badwe, Kelsey Lim, Yingze Luo, Anushka Mathur

Which parts of ourselves shape the way we love?
 
Me to Future Me is a reflective tool for people working in complex, collaborative spaces. Through a set of archetypes, each carrying its own lights and shadows, participants are invited to step into a perspective they do not visit often. The tool is used as a lens to explore how people think, relate, and show up. Using love as an ethical framework, the tool moves from private reflection to a shared dialogue.

At the end of the experience, participants write a postcard to their future self a note about something they want to carry forward. Six months later, it arrives in the post.
A reminder, from the person you were, to the person you are becoming.

Download Tool [PDF Team6]


Team 7: Tea and Tales
Project Team: Arunima Dhawan, Mehal Chandra, Anisha Jhaveri, Thennarasu Sivakumar

Reading is a way to spark imagination through stories. But for many, engaging with books can feel distant or difficult. Tea & Tales was an event at the Catford Library, designed for such reluctant readers, offering a gentler ritual to reconnect with stories. The event was held in a quiet room inside the library, which we transformed into a Victorian-style space called ‘The Tea and Tales Drawing Room’, which forms our tool. Rather than relying on traditional reading formats, this experience introduces visitors to stories through atmospheric design, auditory immersion, and human warmth. Moving away from printed pages, it reimagines the library not just as a repository of books but as a space for experiencing stories, inviting people to pause, listen, connect, and explore at their own pace.

Download Tool [PDF Team7]